Fact: High quality, user-friendly eyeliner is a must-have for busy mamas or any woman who wants to fix-it-and-forget her eye makeup. Modern eyeliners come in a wide range of formulas including long-wearing gel, felt-tip pen and various types of pencils. Many are waterproof and easy to use with options for sensitive skin, beginners and experienced makeup pros alike.

Myth: Only expensive eyeliners (i.e. the ones that cost $20+ each) offer top performance.

Mommy Did You Know: … that cosmetics giant, L’Oreal owns multiple department store brands like Lancome, Yves Saint Laurent, and Urban Decay as well as several drug-store lines including L’Oreal (obv), NYX and Maybelline?

What does that mean to you? That means if you already love UD’s cult fav liner 24/7 Glide-On Eye Pencil but don’t love paying $20 per for a liner, you should try Maybelline’s Eye Studio Lasting Drama Waterproof Gel Pencil for only $8. The two products are the same in terms of size and are virtually identical in performance. The only difference is color selection. UD offers almost 40 color options; whereas, Maybelline’s version comes in just 6 classic colors including your basic black, grey, brown and a divine sapphire blue that recently earned a coveted spot on Allure Magazine’s “Best of Beauty List.”

The Eyes Have It –
Eyeliner by Maybelline

Do you already love Lancome’s Artliner Precision Point Eyeliner for $30.50? Consider switching to L’Oreal’s Lineur Intense Felt Tip Liquid Eyeliner. At only $8.99, the drugstore version boasts a savings of more than 70%, and the only difference is in the packaging. You’ll notice that the higher end products have fancier outsides but very similar formulations. That’s because the same cosmetic chemists created both the expensive and the inexpensive products.
Why pay more for packaging?

So Pretty Mommy, next time you’re shopping for eyeliner, try this switch for a potential savings of 60-70%. Pretty cool trick, right?

Stay tuned to Daily Beauty Wisdom for similar swaps that will save you money without sacrificing performance!

Wisdom for the Day:
I will walk with integrity of heart within my house; I will not set before my eyes anything that is worthless. ~Psalm 101:2-3 (English Standard Version)
Read more here.

Resource of the Day:
Also check out Beautypedia for unbiased, in-depth reviews of hundreds skincare and makeup products.