NYX Cosmetics Pump It Up Lip Plumper – Product Review

Several years ago I experimented with lip fillers. Listen I’ve been through some painful procedures in my lifetime. I’ve had a lot of dental work done (which is not fun, BTW). I went through 20+ hours of labor, an emergency C-Section. I feel like I tolerate pain fairly well. But I cannot recall ever, at any point in my life, experiencing pain that compares to those lip injections. Oh my gosh does it hurt! My lips looked great, but I cannot face that pain again.

So I’m always on the lookout for makeup products promising to plump my lips without injections. I’ve tried a few I liked over the years. One that works but is over my current budget is this one from Fusion Beauty. I’ve been determined to find a drugstore alternative. So when I recently spotted Pump It Up Lip Plumper from NYX Cosmetics, I decided to give it a whirl. I have and really enjoy several Butter Glosses from NYX and had high hopes for this one. Here’s the low-down on Pump It Up.

Pump It Up Lip Plumper from NYX Cosmetics. Shade Lindsay.

Pump It Up Lip Plumper from NYX Cosmetics. Shade Lindsay.


Price: $5.49 / 0.28 oz. tube

Color Range: NYX offers 9 shades are available, each have women’s names like Pamela (a pale baby pink without sparkle); Liv (a clear gloss); and Angelina (a brown nude with gold sparkle). I purchased the shade, “Lindsay,” which NYX calls a “baby pink,” but on my bare lips looks like 1980’s frost.

Pump It Up Lip Plumper Shades. Photo from NYX Cosmetics.com

Pump It Up Lip Plumper Shades. Photo from NYX Cosmetics.com

Application: This applies with the now standard doe-foot wand applicator. Because I’ve discussed my feelings about the applicators previously, I won’t repeat myself here.

Coverage: 8 of the 9 shades NYX created are very sheer. The shade “Liv” is completely clear. The shade “Pamela” is described as an “ultra sheer baby pink.” I’d say it’s close to clear with only the slightest hint of a pink tint. “Scarlett” is described as an “ultra sheer red” providing a wash of sheer raspberry color. “Elizabeth” is billed as a “soft mauve pink,” and it is the lone color offering slight opacity. But you’ll still see you’re own natural lip color (or the color of whatever lip product you apply underneath) peaking through.

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Texture + Finish: These glosses go on with minimal stickiness and frankly without a ton of shine. This is not the big, bold glassy shine you’d get from other products out of this cosmetics mega-company such as Maybelline’s LipStudio Shine Shot Lip Topcoat or Lancôme’s Juicy Tubes Lip Glosses (Both Maybelline and Lancôme are owned by NYX’s parent company, L’Oreal). The shine and moisture level are not quite on par with NYX’s own outstanding Butter Glosses and Mega Shine Lip Glosses, both of which offer far wider color ranges and lower price points as well.

Top: Swatch of Pump It Up Lip Plumper (Shade - Lindsay) Bottom: Swatch of Butter Gloss (Shade - Strawberry Parfait)

Top: Swatch of Pump It Up Lip Plumper (Shade – Lindsay)
Bottom: Swatch of Butter Gloss (Shade – Strawberry Parfait)


Wear: You will notice an immediate tingling sensation upon application of this gloss. I’d dispute Beautypedia’s claim that this is “the most painful lip plumping lip gloss ever.” (Read the full Paula’s Choice / Beautypedia review and commentary on this ingredient’s potential impact here). I’ve certainly tried glosses that cause more burning or stinging sensations than this one, and I’ve definitely found other glosses to be more effective in terms of plumping my lips! The ingredient responsible for the slighting tingle, Vanillyl Butyl Ether (in bold in the full ingredient list below), is actually the 2nd to last ingredient on this product ingredient list (meaning it’s among the lowest in terms of concentration) which likely explains the plumping effect is comparatively small.

Skin Beneficial Ingredients: NYX makes a big deal out the peptides. However, the actual peptide-containing ingredients are fairly minimal. NYX did include some Vitamin E, BHA and Aloe Leaf Extract (italicized in the ingredient list below) offering some antioxidant benefits. However, those antioxidants won’t remain stable or effective for long when exposed to air repeatedly with use and due to the clear tube packaging. The rest of this product’s ingredients are pretty standard for a lip gloss.

Full Ingredient List: Mineral Oil, Polybutene, PentaerythritylTetraisostearate, C18-38 Alkyl Hydroxystearoyl Stearate, HydrogenatedPolydecene, Hydrogenated Styrene/Isoprene Copolymer, DiisostearylMalate, Polyglyceryl-2 Triisostearate, Silica Dimethyl Silylate,Tocopheryl acetate, Aloe Barbadensis Leaf Extract, BHA, Vanillyl ButylEther, Polyethylene Terephthalate. May Contain: Mica, Titanium Dioxide C.I.77891, Iron Oxide Red C.I.77491, Iron Oxide Yellow C.I.77492, D&C Red No.6 C.I.15850, D&C Red No.7 Ca Lake C.I.15850.

Read Good Guide’s Safety Rating of This Product’s Ingredients

Summary and Daily Beauty Wisdom Rating: Pass by Pump It Up and pick up one of NYX’s better lip gloss options.

NYC Cosmetics' Pump It Up Lip Plumper (On Top) along with a Trio of Superior NYX Butter Gloss

NYC Cosmetics’ Pump It Up Lip Plumper (On Top) along with a Trio of Superior NYX Butter Gloss


Additional Reviews and Ratings:
Makeup Alley Reviews (3.1 / 5 lipsticks)
Beautypedia Reviews (Expert rating = 1 / 5 stars; Community rating = 5 / 5 stars)
Influenster Reviews (Rating as of this writing = 4.2 / 5 stars)
Reviews from Amazon.com Customers (3.6 / 5 stars rating; NOTE this is a vendor website)

Check out NYX’s full product summary and info sheet here.

Wisdom for the Day:
“He touched my lips with the burning coal and said, ‘This has touched your lips, and now your guilt is gone, and your sins are forgiven.’
Then I heard the Lord say, ‘Whom shall I send? Who will be our messenger?’
I answered, ‘I will go! Send me!” ~Isaiah 6:7-8 (Good News Translation)
Read more here.

Hi I'm Karen.

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